Our story, from Melbourne with a South East Asian heart

Welcome to Kuih Lady, where traditional South East Asian flavours meet Melbourne's vibrant culinary scene. Discover the passion, heritage, and dedication that goes into every delicious treat we create for cafes and restaurants across our beloved city.

From corporate to culinary: Karen's journey

Karen Chan, the heart behind Kuih Lady and Baba’s Wife, embarked on a remarkable journey after migrating to Melbourne in 1999. What began as a necessity soon blossomed into a fervent quest to preserve food heritage, share nostalgic flavours, and master traditional South East Asian recipes using locally available ingredients. In 2021, Karen traded her 30-year corporate career for an apron, committing fully to her culinary passion.

Crafted with pride, delivered with consistency

At Kuih Lady, our unwavering motto is ‘Pride in our product’. We are dedicated to delivering consistent quality and reliable supply, a commitment our long-term customers readily attest to. We strategically reinvest in our business, constantly striving for sustainability, enhanced efficiency, and innovative culinary approaches to bring you the very best.

Partnerships built on taste and trust

Our vegan (dairy-free and egg-less) and gluten-free cakes are among our most sought-after offerings, loved by cafes and restaurants seeking diverse and inclusive menu options. Partnering with Kuih Lady means gaining a reliable supplier renowned for consistent quality and an assurance of supply, allowing you to delight your customers with exceptional treats.